Master Storytelling

Workshops | Master Storytelling

How to turn your experiences into stories that Teach, Lead, Inspire, and Sell.

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Why Master Storytelling?

You need people to remember and act on your messages. We teach you how to craft experiences into stories that help listeners remember and act on your message.

“There’s great power in using your everyday experiences to drive home the points you’re trying to make in brief but well-crafted stories.”

What We Do

Goals of Master Storytelling

We’ll help you strengthen your leadership and influence by identifying experiences and crafting them into effective stories.

Expert Advice Simply Delivered

We’ve distilled the best research and added our experience to make the storytelling process accessible to anyone and instructive for everyone.

Learning Delivered Your Way

From interactive workshops to personalized coaching to self-study resources, we’ll help you master storytelling your way.

Who Needs Master Storytelling?

Whether you are a leader, manager, sales rep, facilitator, teacher or parent, you need to teach, lead, sell, and inspire others.

Mark J. Carpenter

Author, Speaker, Facilitator, Coach

Mark Carpenter is a speaker, trainer, author, and storyteller who helps leaders show up as real people—authentic, empathetic, and effective. With nearly 40 years of business experience, he brings a grounded, practical view to everything he teaches. Known for his calm presence and ability to turn everyday moments into powerful lessons, Mark teaches leadership that’s human-centered and easy to apply.

His work is rooted in Mindset Strategic Leadership—a personal brand focused on connection, clarity, and real-world impact. He believes leadership isn’t about having all the answers, but about connecting, listening and leading with purpose—and that’s exactly what he shares through his brand. Whether on speaking from the stage, facilitating workshops writing, or working with teams, Mark’s goal is always the same: bringing humanity back to business.

He is the author of the best-selling book "Lead Like A Person: Not Like A Position" and co-author of the best-selling "Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire." He conducts workshops and speaks on both topics, as well as other foundational leadership development principles.

Learning Your Way

Live & In-Person

Live & Online

Master Storytelling Trainers

Greg Stephens, President of Choice Consulting and Founder of Alignment Resources is a communication consultant and executive coach. Greg holds a Business Degree from Baylor University and is a certified professional behavior analyst with TTI Performance Systems, a Cruicial Conversations Master Certified Trainer with Crucial Learning, and a corporate executive coach.

As an experienced professional speaker, facilitator, corporate trainer, and coach, Greg has worked with numerous Fortune 500 companies and National Organizations. Greg draws from a wealth of personal and professional experience, working with managers, executives and teams. His expertise is grounded in 25 years of practical business experience in Sales and Marketing with professional sports organizations, advertising agencies, technology companies, small business, the health care industry, and several government agencies.

Greg’s concentration is training the skills necessary for effective leadership, improved communication, conflict resolution, and developing strong team relationships. Greg has also led public relationship courses on addressing the differences between the genders in relationships. He has trained thousands of men and women on how to communicate effectively in both their personal and professional lives.

Greg founded Choice Consulting and Alignment Resources for the purpose of empowering and transforming individuals and corporations to take the ordinary and make it extraordinary.

J. Lynn Jones’ speaking, training, coaching, and consulting has benefited schools, businesses, and corporations from healthcare to manufacturing across the country.

He is a certified Master Storytelling trainer and holds master level credentials in Crucial Conversations for Mastering Dialogue, Crucial Conversations for Accountabilty, Influencer, Getting Things Done, and The Power of Habit. He is certified in the FranklinCovey Leader in Me program which includes the 7 Habits of Highly Effective People. J.Lynn has also created presentations supporting customer loyalty and a variety of other subjects.

J. Lynn leverages his four decades of experiences as an educator (teacher, principal and school district administrator) to help participants not only connect with content but translate their learning into action. J. Lynn and his wife Gayleen reside in Utah where they enjoy the outdoors and quality time with their four children and fifteen grandchildren.

Amy Podurgal has over 25 years of experience as an organization and human resource development practitioner. Amy’s strengths include strong business acumen and skills in the areas of change management, leadership and team development, organizational diagnosis and strategy alignment. Executives and teams enjoy working with Amy because of her ability to apply organization development theories to real business issues. Her genuine care for people enables her to quicly build meaningful relationships with both teams and individuals.

Prior to founding Square Peg in 1999, Amy worked for Nortel Networks as a Senior Manager in Customer Value Management, Sales and Marketing, Human Resources, and Oranization Development. Her last position involved working directly with Nortel customers and Account Managment teams to align Nortel’s organization processes with identified customer value drivers to acheive full customer potential. Prior to this assignment, Amy was a senior manager in Human Resources and organization Development and led the effort in starting up two new businesses for Nortel, one of which was a significant part of Nortel’s strategic data business portfolio. This included aligning HR and organizational systems with business goals to create a new, entrepreneurial culture.

Prior to Nortel, Amy spent seven years working in the pharmaceutical industry as both a training and organization development consultant. During her employment with Glaxo, Amy delivered management development programs and provided organization development consultation to senior management teams. Amy also helped launch Glaxo’s Total Quality Management (TQM) programs in their Technical Operations division. While employed at Merck and Co. Inc., Amy designed and delivered training and employee involvement programs and facilitated employee involvement teams.

Amy has extensive global experience working with senior leadership teams in the areas of organization and leadership development, team development, and change management. She is a VitalSmarts Master Certified Trainer (both Virtual and Instructor Led) in Crucial Conversations®, Crucial Accountability®, Influencer® and The Power of Habit® workshops. She is a certified trainer for Covey’s Seven Habits of Highly Effective People® and The 5 Choices to Extraordinary Productivity®, Blanchard’s SLII® (both Virtual and Instructor Led), Development Dimension International (DDI) Interaction Management® and Targeted Selection® workshops, Bridges’ Managing Transitions®, and The Culture Works’ What Motivates Me® and All In® workshops. She is also a certified Myers Briggs Type Indicator (MBTI®) administrator and trainer. Amy enjoys helping organizations, teams and individuals in achieving their optimal potential. Amy has a Master’s degree in Industrial/Organizational Psychology from Radford University and an undergraduate degree in Psychology and Business.